Apple is raising the App Store pricing within the UK, India and Turkey, it’s been announced. This change will see UK costs numerically match those of the US, meaning that a program that costs $0.99 will now be 99p – up 25% from the previous 79p pricepoint.
“Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business,” Apple said.
The company had already inflated the UK prices of iPhones, iPads and Mac systems by a similar degree when new iterations of those products where announced in the latter half of last year. Google have not yet announced similar plans for the Android Play Store, although the latest Google Pixel phone is considerably less wallet-friendly than the Nexus devices had been previously.
A point of note: The UK App Store’s advertised prices includes 20% VAT sales. In the US, state sales taxes vary, and are therefore not included in advertised prices but are added at the point of sale.