EA Announce Play To Give Charity Initiative

Over at their EA Play conference, the company have just announced the EA Play To Give charity initiative which aims to “celebrate the global gaming community and give back to organizations fostering a better world.”

Starting today, June 12, EA games will feature challenges, and as they’re played EA will be donating a total of $1 million to five charitable organizations.

Those charities are:

These organizations give back to our player communities, support a more inclusive environment in videogames and help support and foster future game-makers. We’re excited to support them!

The challenges launching today are detailed below:

Battlefield 4™ and Battlefield™ Hardline
Earn a Gold Battlepack by providing supplies to your teammates in need. As a community, Battlefield 4 players are challenged with getting a 45 million total re-supply score and Battlefield Hardline players are challenged with getting a 5 million re-supply score from June 12-17. By achieving either of those goals, contributing players will get rewarded with an extra Gold Battlepack via Battlelog.

Star Wars™ Battlefront™
Players who complete any multiplayer match from June 12-14 can participate in the 3X Score Event, earning triple score and credits.

Star Wars™ Galaxy of Heroes
Deploy a squad of some of the most powerful female characters in Star Wars™ against the droids. Completing the quest for the first time will get you 50,000 credits, 1 Rey shard, 1 Princess Leia shard, and 25 shards needed to unlock a 2-star Jedi Knight Guardian. Subsequent completions will award more shards of Princess Leia, Rey, Barriss Offee or Ahsoka Tano.

FIFA 16
Participate in the Play to Give Cup in FIFA Ultimate Team during EA PLAY. Win the tournament and you will receive an untradeable Rare Mega Pack. Any future tournament wins in the Play to Give Cup will get you a Premium Coins Pack.

Madden NFL 16
Play Madden Ultimate Team in Madden NFL 16 from June 12-19 and complete a short objective list to receive 2,040 coins and a Pro Pack.

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EA Announce Play To Give Charity Initiative

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