As we’ve seen recently with the news of forthcoming Smartphone games and the launch of toys-to-life figurines amiibo, Nintendo are continuing to expand and develop their business, and approach instantly recognisable characters in new, non-traditional ways. With that said, Nintendo and Universal Parks & Resorts have today announced plans to bring the world of Nintendo to life at Universal theme parks.
Together, these two storytelling giants will create spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds.
The agreement brings two icons of entertainment together and represents a significant partnership for Nintendo as it expands the reach and popularity of its characters and intellectual property.
Universal theme parks offer incredibly popular, innovative themed family entertainment experiences based on compelling stories and characters – using powerful storytelling and innovative technology. Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters.
Now, for the first time, those stories and characters will be brought to life in entirely new ways—only at Universal theme parks.
The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games.
There’s no more detail available at the moment, but having recently visited Universal Studios and having seen the licensed rides and areas, specifically walking Diagon Alley in The Wizarding World Of Harry Potter & drinking at Moes in Springfield, it’s fair to say whatever they come up with, if the concept’s good, the execution will surely be a money-spinner for everyone involved.