Ubisoft’s Just Dance franchise has sold in excess of 5 million units, it has been revealed.
Talking to MCV, Ombeline Wallon, Senior Brand Manager for the game, has said “Just Dance is still the No.1 dance franchise in the UK and has continued to exceed expectations. It has been incredibly successful since it first launched and is a definite crowd-pleaser, particularly popular around Christmas”.
Unsurprisingly, the multi-platform game has generated most of its sales from Nintendo’s family-focused Wii, although Ubisoft now hopes to emulate the game’s success on Sony and Microsoft’s forthcoming hardware – presumably using the new PlayStation Eye & Kinect technology to full effect.
“It has been a difficult couple of years, especially for the Wii market, which is where Just Dance has been the most successful so far. But we’ve also seen increasing interest from consumers on other formats. We are looking forward to seeing them embrace Just Dance 2014 on the next generation of consoles”.
The announcement comes ahead of Just Dance 2014’s scheduled launch in 3 weeks time – October 4th – for Wii, Wii U, PS3 and Xbox 360. Next generation releases of the game are also planned, when those consoles launch later in the year.